Our Story
Our Story
Sarah & Julie Melbourne
With a Heart for Melbourne
Our Beginning
It started at a small table in Melbourne: a mother with a love for craftsmanship and a daughter with an eye for modern design. Sketch by sketch, we built a collection shaped by two generations — made to be worn for years, not seasons.
What We Believe
Style has no age. True elegance is simple, comfortable, and confident. Our pieces are designed to feel beautiful on real women — with soft draping, considered tailoring, and silhouettes that flatter gently rather than restrict.
How We Design
- Timeless first: classic lines, modern ease, season-agnostic colors.
- Flattering by design: smart cuts that smooth where you want and skim where it matters.
- Quality you can feel: durable, soft-touch fabrics and meticulous finishing.
- Tried & loved: we fit on mothers and daughters to ensure comfort, movement, and longevity.
Ten Years On
A decade later, we still create with care, strength, and timeless style — and we’re endlessly grateful for everyone who’s been part of our story.
With love,
Julie & Sarah